Justin Seibert to present webinar for Argentine tech companies targeting U.S. buyers

Direct Online Marketing president Justin Seibert will join Argentina’s Ministry of Foreign Affairs on Nov. 11 for a webinar on how tech companies can get found by U.S. clients through AI search and digital positioning. The session comes as more B2B buyers start research in tools like ChatGPT and Google Gemini.

Why it matters: - Argentine technology companies selling into the U.S. market are facing a new discovery challenge as more buyers start with AI tools instead of traditional search. - The webinar is designed to show companies how visibility in AI-powered search can affect whether they make a buyer’s shortlist. - The session also points to demand generation as a path to opening new commercial opportunities in the U.S.

What happened: - Direct Online Marketing said its president, Justin Seibert, will present “From Argentina to the U.S.: Get Found. Get Chosen.” - Argentina’s Ministry of Foreign Affairs, International Trade and Worship is hosting the webinar on Wednesday, Nov. 11, 2026, at 2:00 p.m. Argentina time and 12:00 p.m. ET. - The webinar will be presented in English. - Registration for the webinar is open here.

The details: - Seibert will cover digital positioning tools for technology companies seeking visibility with U.S. buyers. - The presentation will focus on how companies can build visibility in AI-powered search. - Seibert will also walk through demand generation tactics aimed at creating new commercial opportunities in the U.S. market. - More B2B buyers now begin their research in AI tools like ChatGPT and Google Gemini. - For companies based outside the U.S., those tools can influence whether buyers consider a product at all. - Seibert founded Direct Online Marketing in 2006 and has worked in digital marketing since 2001. - Direct Online Marketing has helped companies on every populated continent grow through digital advertising and search. - Seibert was named one of the top 25 most influential PPC experts. - He was named West Virginia Exporter of the Year in 2017. - Seibert has spoken at international trade and marketing events, including U.S. Commercial Service programs. - In July 2026, Seibert presented “The New Trade Barrier: Getting Recommended by AI Search” at the NADEC conference.

Between the lines: - Direct Online Marketing is tying its services to a broader shift in how buyers discover vendors, especially in AI platforms. - The company’s emphasis on Agentic Engine Optimization and Generative Engine Optimization signals a focus on visibility inside AI search environments, not just standard search engines. - The webinar also gives DOM a platform to reach export-oriented companies outside the U.S. that need help competing for American buyers.

What's next: - Seibert will deliver the webinar on Nov. 11. - Direct Online Marketing says technology companies that want to reach U.S. buyers through AI-powered search turn to the agency for support. - The company continues to offer SEO, PPC, Agentic Engine Optimization and Generative Engine Optimization as part of its services. - Direct Online Marketing, founded in 2006, operates from Pittsburgh and Wheeling, W.Va., and says it maintains an 85% long-term retention rate.