Centrotherm names new regional sales managers for U.S. East and Canada

Centrotherm Eco Systems appointed Michael Carter to lead sales in the Eastern United States and Russell Pfeifer to lead Canada, as the company expands support for its InnoFlue and Air Excellent product lines. The moves are designed to deepen channel relationships and grow awareness of its venting and air distribution systems across North America.

Why it matters: - Centrotherm is adding regional sales leadership in two key markets to support growth in its venting and air distribution businesses. - The hires are aimed at strengthening ties with wholesalers, contractors, sales representatives and other industry partners across North America. - The company is expanding support for products used in high-efficiency heating and home ventilation applications.

What happened: - Centrotherm Eco Systems appointed Michael Carter as Regional Sales Manager for the Eastern United States. - Centrotherm Eco Systems appointed Russell Pfeifer as Regional Sales Manager for Canada. - The company announced the hires Sept. 1, 2026. - Carter will focus on the InnoFlue and InnoFlue Lite product lines in the Eastern United States. - Pfeifer will support both InnoFlue Polypropylene Vent Systems and Air Excellent Air Distribution systems in Canada.

The details: - Carter brings 25 years of experience in the wholesale plumbing industry. - His background includes residential and commercial markets, business development, long-term capital projects and channel relationships. - Carter has worked with brands including Kohler and Bradford White. - Carter will support polypropylene venting solutions for high-efficiency heating appliances. - Standard InnoFlue has been evaluated to UL 1738 and ULC S636 standards. - Pfeifer is based in Oakville, Ontario. - Pfeifer brings more than 20 years of sales leadership experience and more than 12 years in the plumbing industry. - His background includes team building, customer relationship development and sustainable growth. - Pfeifer will focus on growing awareness of Air Excellent in Canada, especially in the eastern provinces. - Air Excellent is Centrotherm's residential air distribution system, developed with sister company Ubbink. - The system is designed to distribute fresh air throughout the home and support healthier indoor climates. - Centrotherm says its products are supported by decades of European engineering expertise and a growing North American manufacturing and distribution operation. - Centrotherm is ISO 9001:2015 certified and manufactures from its facility in Waterford, New York. - Centrotherm's portfolio includes InnoFlue polypropylene vent systems and InnoFlue Lite for high-efficiency boilers, furnaces and water heaters, plus Air Excellent for the Canadian market.

Between the lines: - The appointments signal a push to translate product breadth into stronger local sales coverage. - Carter's wholesale-plumbing background fits Centrotherm's channel-driven business model. - Pfeifer's role suggests Centrotherm sees Canada as an important market for Air Excellent adoption as homes become more airtight and energy efficient. - The company is leaning on experienced sales leadership rather than a broad product launch to support expansion.

What's next: - Carter is expected to deepen relationships across the Eastern United States and support sales of InnoFlue and InnoFlue Lite. - Pfeifer is expected to build awareness of Air Excellent among Canadian wholesalers, contractors and industry professionals. - Centrotherm will continue to expand its North American presence through regional sales coverage and channel support.

The bottom line: - Centrotherm is betting that seasoned regional sales managers will help convert technical product strength into broader market share.