LatinX launches FAST channel powered by Reino Infantil
LatinX is launching a new U.S. connected TV offering built around Latin America’s top family entertainment brand, Reino Infantil, to give buyers a cleaner Hispanic co-viewing environment with stronger provenance and premium content context. The move targets DSPs, SSPs and agencies looking for scaled, brand-safe access to Hispanic audiences.
Why it matters: - LatinX Co-Viewing Powered by Reino Infantil gives advertisers a new Hispanic CTV option built around a family entertainment brand with global reach. - The offering is positioned as a cleaner, buyer-ready environment for direct, PMP and broader programmatic planning. - LatinX is aiming at buyers who want clearer provenance, stronger trust and premium audience quality.
What happened: - LatinX announced LatinX Co-Viewing Powered by Reino Infantil as a new FAST channel and CTV package in the U.S. - LatinX is serving as Publisher of Record for the offering. - The package is being marketed to DSPs, SSPs and agencies.
The details: - Reino Infantil is described as Latin America’s most-watched family entertainment brand. - Public YouTube tracking places Reino Infantil at roughly 71 million subscribers and 74 billion lifetime views. - LatinX says the channel creates a scaled Hispanic co-viewing environment with real brand familiarity. - The content context is designed to be premium and family-safe, with cross-generational relevance. - The company says the opportunity is not generic multicultural packaging. - LatinX included a company social profile for more information.
Between the lines: - The launch reflects growing demand for CTV inventory tied to recognizable brands instead of broad audience labels. - The emphasis on publisher-led supply suggests LatinX wants to differentiate on trust, transparency and commercial context. - The co-viewing angle matters because family viewing can expand reach beyond a single user profile.
What's next: - LatinX is inviting buyers to discuss how the offering could fit direct, PMP and programmatic plans. - The next step is likely sales outreach to agencies and platform buyers evaluating Hispanic CTV supply.
The bottom line: - LatinX is betting that brand-safe, family-oriented Hispanic CTV will stand out in a crowded programmatic market.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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